Why would someone make a lotion for "down there"? Well, there are lotions for your face, which have different ingredients from lotions for your feet, hands and body. There are lotions for nipples, lotions for knees, lotions for men, lotions for women, and lotions for babies.
It makes sense that there should be a cleansing lotion that is specially formulated to be gentle and non-irritating for the ultra-sensitive and delicate skin surrounding the vagina and anal area. That's Balneol!
What is hygienic cleansing?
In short, hygienic cleansing is taking care of your bottom after using the bathroom and in-between trips. Balneol is specifically designed to clean you "down there" when the area is particularly dry, irritated or chaffed.